Build Xiwang's overall brand around the titles of China Sugar capital and China corn oil city. With the product brand operation of terminal brand consumer goods such as corn oil, fructose and oligosaccharide as the main line, Xiwang strives to establish the corporate image of specializing in the production of health oil and health sugar in China's consumer goods market. We will strengthen the promotion of the achievements of Xiwang village in building a new socialist countryside and create a strong and famous image of Xiwang village as one of China's top ten economic villages and a national civilized village. Deepen communication and cooperation with industry associations and enterprises in the same industry, and enhance the status and influence of enterprises in the industry.

　　Establish the health theme with the positioning of high-end products. Xiwang corn oil, fructose, oligosaccharide and other end brand consumer goods are positioned as medium and high-end products, with the theme of "pure nature", "green" and "health", establish the concept of big health industry, promote the application progress of product "health" and "medicine", develop nutritional, functional and health-care foods, and serve people's dietary safety. Increase product brand extension and promotion, and constantly develop new series products. Continue to extend downstream products, adapt to the product demands of consumers at all levels and ages, and improve the competitive advantage of product value differentiation. From the food industry to health products, medicine and other industries, diversified development, improve product added value and expand the cultural connotation of the brand. Relying on Xiwang Beijing operation center, we will vigorously introduce high-quality brand planning and marketing personnel, innovate marketing strategies, compound develop channels, implement marketing strategies and advertising strategies, build a marketing network system for terminal brand consumer goods, and form a network with Beijing operation center as the center, major regional marketing centers as the main body, provinces, cities and The county office is the node, radiating the national sales network. Use information construction to improve internal operation efficiency, improve the control ability of sales terminals, and strengthen the management of sales teams. Through information collection, market research, market segmentation, customer visit, business negotiation, promotion, product service, market analysis and evaluation, we can understand the market, develop the market, adapt to the market, improve after-sales service, improve consumer satisfaction, improve sales incentive mechanism and improve the vitality of marketing.